This is an example of the rebranding process started by the Cape Breton South Recruiting for Health committee as it continues efforts to attract health care professionals to the region.

PORT HAWKESBURY: A community group charged with recruiting health care professionals to the area has launched a new brand through new social media channels and a new website. Maggie MacDonald, Healthcare Recruitment Navigator with the Cape Breton South Recruiting for Health (CBSRH) committee, said this work began before she started in her position last August….

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Strait Area Reporter