Labour for land ad leads to marketing campaign

SYDNEY: It started out as a unique way to recruit employees to work at a general store in Whycocomagh. Today, it’s led to an inbound marketing campaign and launch of www.welcometocapebreton.ca to promote the benefits of living, working, studying or investing in Cape Breton. In 2016, Farmer’s Daughter co-owners Heather Austin-Coulombe and her sister Sandee…