ANTIGONISH: A set of videos about the County of Antigonish recently garnered some attention.
Antigonish County treasurer/clerk Glen Horne said the county decided to produce the videos to raise awareness of municipal services, noting councillors felt there was a general lack of knowledge surrounding the duties and responsibilities of a municipality.
“We thought it would be a good opportunity to use an interesting medium in video and show not only what the municipality does and services we provide, for but also showcase Antigonish County and showcase the people who provide those services,” said Horne.
The videos are on the county’s Web site and Vimeo channel, and they are also going up on the county’s Facebook account.
Horne said the videos came together over the last two years, starting with discussions on how to get the word out about the municipality. He said staff then saw a video released by the former Guysborough-Antigonish-Strait Health Authority that showcased mental health services. The idea then evolved into plans for a series of vignettes telling the story of the county and the people who provide services.
The county issued a request for proposals in January and they ended up working with Leah Johnson and videographer Jeff Babineau, who helped polish up and put the video together.
The county released the videos in September.
“It was a different kind of approach for us,” said Horne. “We were really happy with the final product and then some of our preliminary numbers from the feedback that we received has been incredibly positive. We had approximately 40,000 views for the five videos spread over a week. We’re quite happy with how things turned out.”
Horne added that more videos may be in the works.