For the longest time, print advertising was the undisputed choice for advertisers…Then along came the internet.
The internet marketed themselves amazingly. They told everyone that online marketing was all that was needed, and because they saw it on the internet, people believed it.
No one is that gullible anymore.
Websites and social media are important, however, there are many reasons advertisers are making their way back to print and community newspapers.
Print advertising is preferred by customers. Study after study has proven that a vast majority of people trust print advertising much more, especially with the rise of online scams. Customers prefer advertisements in their hands, that they can refer back to at a later time and read at their own convenience.
Printed advertisements are not considered noise and do not disappear.
A few years ago, The Reporter did a customer survey inquiring what our readers wanted to see in their community newspaper. We were very surprised that the number one request was real estate listings and more ads. It was remarkably unexpected as it was not a listed option – people had written it in.
Advertising in your local newspaper guarantees that you will be seen by your local community. More then half of emails created are abandoned with the number one reason, too many marketing emails.
Advertising pop-ups and online ads have simply become overwhelming. Many of us have subconsciously trained ourselves to ignore them. They are fleeting. A person may see something of interest, but because of the online algorithm, as soon as they see it, it’s then gone forever, never to be seen again.
Based on a recent study, print advertising receives an average response rate higher than email, paid search, social media, and online display ads combined.
Print advertising targets the people you want to reach. Community newspapers, such as The Strait Area Reporter and The Victoria Reporter reach thousands of readers each week – in your targeted area.
To be the most effective, combine print advertising with digital marketing.
As companies flock to the internet, it creates new opportunities in print which are becoming more effective than ever before.
Don’t be fooled by what you see on the internet. Don’t be tempted by the perceived notion of saving money and the ease of mass emailing.
If you want to get your message out – use your community newspaper.